What can I do to improve my website’s online marketing?

Is your online marketing not providing the results you expected?

Online marketing can be challenging since the Internet is constantly evolving with new trends and just about anyone can start a website to promote their services. You might even be one of the top businesses in your industry but due to the lack of online marketing that was done, you’re likely missing out on all the customers who are searching for your services online.

Each industry is different, but the overall online marketing plans are pretty much the same with the search engines. The search engines want to provide the most relevant content whenever someone is searching for something, so the most important thing to do to be found in the search engines is to make sure your website is relevant for your industry. Sounds simple? It kind of is, but there are many other factors that affect the results. You need to make sure you have valuable content for your keywords and just because your keyword is listed on your service page a few times, it does not mean you’re going to start ranking for it. You need to figure out all your main keywords for your business, organize them and then develop an online marketing plan to start targeting them. This may include SEO content writing on a regular basis that is focused on each keyword topic, as well as making videos to help with building up relevancy for your company. Making sure your website is relevant for your industry should be the main priority, but there are many additional things that need to be taken care of to improve your online marketing results.

Below are some things to consider to improve your online marketing plan:

• Develop an online marketing plan that will keep your website growing with fresh content. If you don’t have the time or experience to this, you can always hire an online marketing company to take care of everything.
• Do research and find out what is working for your competitors.
• Keep your web pages and content organized on your website so the site structure is easy for users and search engines.
• Make sure your business listings are setup with the correct information and is optimized for your online marketing.
• Make sure Google analytics is installed so you can track what’s going on with your website.
• Make sure Google search console is installed so you can get important information on how Google is viewing your website.
• Make sure there are no broken links on your website and all your pages are optimized. If you’ve moved/deleted any previous website pages, make sure you set up appropriate page redirects so you don’t lose the value of them.
• Make sure your title tags and ALT tags are set up throughout the website
• Make sure to use photos that are relevant of your content
• Make sure to include cross links to other pages of your website that has relative content
• Make sure to test everything out and look for misspellings (contact forms, email links, addresses, phone numbers, etc.).
• Setup and run paid ad campaigns to get the quickest results, but make sure to optimize and monitor them to find out what works and what doesn’t work.
• Build your website up as an authority website in your industry.
• Provide content, videos and other media that focuses on your expertise that will help answer your clients’ needs.
• Get links to your website from other websites or online resources.
• Provide special offers or discounts on your products or services.
• Provide something that is beneficial for free to your potential leads. (reports, guides, instructional information, tips, promotional items or anything else to help improve your brand).
• Keep notes on what is working and what isn’t. Put more focus on what is working.
• Nobody knows your business better than you, so make sure to include your knowledge of your business in your online marketing plans. Provide information that will help your clients and it will help build a solid foundation for improving your online marketing for your business.